What is creativity?

We live in an exciting time, full of changes and challenges. Technology, communication and social interaction are changing and evolving at a pace never seen before (and much less imagined). But individuals, societies and companies keep using and re-using the same structures and “solutions” that were already outdated twenty years ago.


Creativity is not a gift just a few chosen ones have. We all are born creative. It is the natural tool humans have to learn, adapt and face challenges, evolve and find the best way to get where we want to (or have to) be.


Why is creativity good for you?


Creativity is a great way to exercise freedom. 99% of the time, being actively creative is fun and relaxing (amongst other things). Recalling your natural creative self can make your every day life lighter and give you back the joy that modern life routines and dynamics so often cover up.